You have to be careful because it’s not whether you think your domain name could be confused. It’s whether you think a judge in a jurisdiction, where a company might take legal action against you, would consider your domain name confusable. This can also create brand confusion, which is hard for your brandability. We recommend you talk to a legal professional if you have real concerns.
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Importance of choosing the right domain name to register
A domain name is the foundation of your website. It’s how your website visitors navigate to your site, and it plays a role in how people discover you online. It’s often the first impression that potential visitors get of you and your website as well. So is important to register the best domain name.
Brandable, meaning that when you hear or see the domain name, it sounds like a brand. Which means that hyphens and numbers are a real problem because they don’t sound like a brand. They sound generic, or strange.
A good domain name gives people a strong idea of what a website will be about. It should make people able to look at a domain name and say, “Oh, they probably do this. This is probably what that company is up to.” is a big win.
A cognitive bias that human beings have where we remember (and have more positive associations with) things that we can easily say and think about. That includes pronounceability in our own minds. You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.
This is going to vary on the language and region that you’re targeting. If you can’t easily say the name, you’re going to lose processing fluency, memorability, and the benefits of brandability that you’ve created.
Keywords in a domain name can help with the cognitive fluency biases, but also from an SEO perspective. Google has been biasing away from these exact match and partial match domains, but the anchor text you get from people linking to your domain can help.
If you can get a keyword mention in your domain name that helps make it obvious what you’re website is about, go for it. But if you’re trying to secure a keyword rich or a keyword targeted domain, we recommend to stay away from those. They don’t carry the weight that they used to, and have negative associations that you should avoid.
Length matters because of the processing fluency that we talk about above. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Shorter is better.
Frequently Asked Questions
Form the syntax point of view a .al domain name CAN NOT BE REGISTERED when:
- It is 1 (one) chararacter long;
- Begin or end with a minus “-“;
- Are more than 63 chars long;
- Has two consecutive minus after the first two chars (e.g. xy–).
These sub domains are reserved for specific target groups. The .gov.al and .mil.al are government and military usage only. They can not be registered form Registrars. We can register only:
- .com.al – You must provide documentation that you are registered company in albania.
- .net.al – You must provide documentation that you are networking company registered in albania.
- .edu.al – You must provide documentation that you are educational institution registered in albania.
- .org.al – You must provide documentation that you are a non-government organization registered in albania.
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- Rr. Abdi Toptani Torre Drin, kati II, zyra 22/27/28 Tiranë, Albania
- +355 68 90 28 100
- info@iregister.net